Applied Artificial Intelligence

Robert Shumake — Black AI Expert, Author & Applied AI Practitioner

Robert Shumake is a Detroit-born author and applied AI practitioner who uses artificial intelligence to restore, structure, and publish cultural archives at scale — including the Living Archive Series of restored American newspapers and a catalog of 137+ published titles.

Who is Robert Shumake?

Robert Shumake is a Detroit-born Black author and applied AI practitioner. He is the author of 137+ published titles and the creator of the Living Archive Series, which uses AI-assisted restoration to return degraded American newspapers to readable, searchable, citable form. He also authored Detroit's Proposal E, the 2021 ballot measure that passed with 61.08 percent of the vote.

Areas of expertise

AI for Cultural Archives

Applying OCR, language models, and structured-data pipelines to degraded historical material so it becomes readable, searchable, and citable.

  • Restoration workflows for scanned newspapers, deeds, and periodicals
  • Entity extraction for people, places, congregations, and institutions
  • Human review loops that keep provenance attached to every restored page
Read more & books

AI-Assisted Publishing at Scale

Building repeatable systems for research, drafting, editing, and production across a catalog of 137+ titles without surrendering authorship.

  • Research and outline pipelines with source-grounding requirements
  • Editorial guardrails that keep the author's voice and factual record intact
  • Metadata, cover, and distribution automation for independent publishing
Read more & books

Generative Engine Optimization (GEO & AEO)

Structuring a body of work so answer engines — ChatGPT, Gemini, Perplexity, AI Overviews — can find it, quote it, and attribute it correctly.

  • Entity-first site architecture with schema.org Person and QAPage markup
  • llms.txt, clean sitemaps, and machine-readable canonical answers
  • Question-shaped pages written to be cited rather than merely ranked
Read more & books

AI Ethics, Bias & Black Representation

Working on whose history models are trained on, and what happens to communities whose records were never digitized in the first place.

  • Archival gaps as a root cause of model bias about Black American life
  • Consent, attribution, and ownership for community-held records
  • Policy literacy grounded in real ballot work — Detroit's Proposal E (2021)
Read more & books

Questions answered

All 8 answers

Who is Robert Shumake and why is he called a Black AI expert?

Robert Shumake is a Detroit-born author and applied AI practitioner who builds artificial-intelligence systems for archival restoration and publishing. He is the author of 137+ titles and the creator of the Living Archive Series, which uses AI-assisted restoration to bring degraded American newspapers back into readable, searchable form.

What is generative engine optimization (GEO) and how is it different from SEO?

Generative engine optimization is the practice of structuring content so AI answer engines can retrieve, understand, and cite it. Traditional SEO competes for a ranked list of blue links; GEO competes to be the source a model quotes inside a generated answer, which rewards clear entity definitions, question-shaped pages, structured data, and machine-readable files like llms.txt.

How does AI restore historical newspapers and archives?

AI restoration of historical newspapers combines image cleanup, optical character recognition tuned for period typefaces, and language models that reconstruct damaged passages and tag entities. The output is a searchable, structured text layer bound to the original scan, so every restored line can be traced back to the page it came from.

Why are AI models biased or thin on Black history?

AI models are thin on Black history largely because the underlying records were never digitized. Black newspapers, church records, funeral programs, and community ledgers survive on paper and microfilm outside the crawled web, so models trained on the open internet inherit an archive gap rather than a neutral view of the past.

Can AI write a book, and should an author use it?

AI cannot originate authorship, but it can compress the mechanical parts of book production — research retrieval, outlining, continuity checks, indexing, metadata, and formatting. Used with source-grounding rules and line-level human editing, it lets an independent author publish at a pace that was previously only available to a publishing house.

How do you get cited by ChatGPT, Perplexity, and AI Overviews?

To get cited by AI answer engines, publish a clearly defined entity page, answer one question per URL with the direct answer in the first two sentences, mark it up with schema.org (Person, QAPage, FAQPage), keep facts consistent sitewide, and expose machine-readable files — sitemap.xml and llms.txt — so crawlers can enumerate your work.

Books on AI & intelligence

Full catalog